Please stop saving the earth!

  • Posted in Default
  • By admin
  • Date February 13th, 2011 09:37
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We’re all familiar with the slogans encouraging us to change the way we do certain things in order to “save the planet”. Dispose your non-degradable and non-recyclable paper coffee cup in a trash can and “the earth will say thank you”. Carry your cloth shopping bag around and “help the environment”.Even if the aim here is simply to build awareness, it just doesn’t do anything for the earth. None of our these eco actions do. Don’t get me wrong; I’m committed to living a sustainable life. But...

What will [y]our eco legacy be?

  • Posted in Default
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  • Date January 29th, 2011 15:27
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Let's kick this door in with a bang; our economic activity cannot be sustained by the planet we live on. It's a kind of 'umph' moment, one that both dulls the mind and enrages it at the same time. It's a cold hard fact that we would still need two or three additional earths to go on living the average eco lifestyle we seek to live. Average as in making some effort in switching off eco lightbulbs, carrying your own shopping bag around, maybe even the occasional carbon offset for your flight to...

Green will never be green. Sorry.

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  • Date January 23rd, 2011 13:55
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If, like me, you like a bit of irony every now and then, this one is the cherry atop the whipped cream that failed to sweeten the eco cake. The color green will never be green.Because of the way the ink or dye is made, it is impossible to use it without contaminating what it is used for. And as previously covered, contamination makes or breaks a material's chances at getting recycled. That green plastic, or green printed box? Contaminated. That glorious, first choice Pantone green P367? Yes...

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