Please stop saving the earth!

  • Posted in Default
  • By admin
  • Date February 13th, 2011 09:37
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Screen_shot_2011-02-08_at_3.03.18_pm

We’re all familiar with the slogans encouraging us to change the way we do certain things in order to “save the planet”. Dispose your non-degradable and non-recyclable paper coffee cup in a trash can and “the earth will say thank you”. Carry your cloth shopping bag around and “help the environment”.Even if the aim here is simply to build awareness, it just doesn’t do anything for the earth. None of our these eco actions do. Don’t get me wrong; I’m committed to living a sustainable life. But...

Want to design positive? Go bananas.

  • Posted in Default
  • By admin
  • Date January 16th, 2011 12:20
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Screen_shot_2011-01-11_at_6.40.23_pm

True story; at SGTH we compare the final outcome of any design project with a banana. It is actually my studio's professional goal to one day deliver another banana. Twenty years in the business, I have yet to deliver that one. Nor have I seen any design that compares. Here is one piece of fruit that teaches us nine demanding design lessons, for those who truly wish to design beyond just green.Its form fits its function and identity.You did not look at the photo above and recognize anything...

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