Green will never be green. Sorry.

  • Posted in Default
  • By admin
  • Date January 23rd, 2011 13:55
  • Follow

If, like me, you like a bit of irony every now and then, this one is the cherry atop the whipped cream that failed to sweeten the eco cake. The color green will never be green.Because of the way the ink or dye is made, it is impossible to use it without contaminating what it is used for. And as previously covered, contamination makes or breaks a material's chances at getting recycled. That green plastic, or green printed box? Contaminated. That glorious, first choice Pantone green P367? Yes...

Want to design positive? Go bananas.

  • Posted in Default
  • By admin
  • Date January 16th, 2011 12:20
  • Follow
Screen_shot_2011-01-11_at_6.40.23_pm

True story; at SGTH we compare the final outcome of any design project with a banana. It is actually my studio's professional goal to one day deliver another banana. Twenty years in the business, I have yet to deliver that one. Nor have I seen any design that compares. Here is one piece of fruit that teaches us nine demanding design lessons, for those who truly wish to design beyond just green.Its form fits its function and identity.You did not look at the photo above and recognize anything...

Loading...
×
server error: