Please stop saving the earth!

  • Posted in Default
  • By admin
  • Date February 13th, 2011 09:37
  • Follow
Screen_shot_2011-02-08_at_3.03.18_pm

We’re all familiar with the slogans encouraging us to change the way we do certain things in order to “save the planet”. Dispose your non-degradable and non-recyclable paper coffee cup in a trash can and “the earth will say thank you”. Carry your cloth shopping bag around and “help the environment”.Even if the aim here is simply to build awareness, it just doesn’t do anything for the earth. None of our these eco actions do. Don’t get me wrong; I’m committed to living a sustainable life. But...

Green will never be green. Sorry.

  • Posted in Default
  • By admin
  • Date January 23rd, 2011 13:55
  • Follow

If, like me, you like a bit of irony every now and then, this one is the cherry atop the whipped cream that failed to sweeten the eco cake. The color green will never be green.Because of the way the ink or dye is made, it is impossible to use it without contaminating what it is used for. And as previously covered, contamination makes or breaks a material's chances at getting recycled. That green plastic, or green printed box? Contaminated. That glorious, first choice Pantone green P367? Yes...

Loading...
×
server error: